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This is Arizona Campaign

Creative Director: Radmen Niven
Photographers/Assets: Cody Conks/JJ Trailwaiker/Jonny Roams

 

This is Arizona was a campaign to direct digital media marketing to the Northern Arizona region in coordination with the opening of the North Rim of the Grand Canyon in Spring of 2026 to promote tourism after the Dragon Bravo Wildfires.  Coordination with the National Park Service as well as sourcing production creators to capture assets of this campaign.

Department of Interior UAS Project

Program Coordinator: Radmen Niven, John Baker & Zach Hefley
Partners: Department of Interior & National Park Service

 

Following the Dragon Bravo Fires, the Arizona Office of Tourism partnered with the National Park Service to support tourism recovery and resource management through a new drone program. After becoming a certified U.S. Department of the Interior UAS pilot and helping establish the program, our team has captured aerial imagery at Grand Canyon, Glen Canyon, and other park units while supporting missions such as infrastructure surveys, water monitoring, and search and rescue. Operating with two FAA Part 107-certified pilots and an NDAA-compliant fleet, we conduct authorized missions under strict safety and environmental standards. The imagery collected is owned by the parks and will help showcase Arizona’s public lands through future tourism and outreach efforts.

Photography

Utilizing Sony ecosystem for dynamic range and high quality photography.

Video/Videography

Create a story through clean cinematic framing, music composition and creating a emotional response through visual storytelling.  Utilizing Sony Cine series with FX6 paired with ARRI style color grading to give the viewer a visual message without overpowering transitions.  Productions include social media videos, campaign videos, and videography.

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