USC X Sony/Arrival of the Trojan
Video Director: Flint Tanquary
Executive Producer: Radmen Niven
Photography/Videography: Eric Micheal, Juan Reyes, Rob Washington
Graphic Design: Luke Cuellar
The Arrival of the Trojan was a huge collaboration between USC Football, USC Cinema school and Sony camera systems. Entering the Big 10, we wanted to bring the juice from a content perspective with not only social media, but a new in-game experience at the Coliseum that sparked Flint’s motivation to create this piece. USC football had a huge stage vs LSU on Sunday, and we wanted to come in with a splash. This campaign generated over 20 million views in a 6 hour span of release, more than double of the USC vs LSU game.
Vintage poster
2024 USC Football Campaign
VIdeo Editors: Eric Micheal, Juan Reyes, Radmen Niven
Art Director/Assets: Luke Cuellar, Sam Silverman, Jonathan Chaves
Photography/Videography: Radmen Niven, Eric Micheal, Rob Washington, Juan Reyes, Derrick Spencer
Clean. Bold. Tradition. Trend. These elements were crafted in our content creation for the historic 2024 season as USC entered the Big 10. Our content plan focused on selling USC as the pLAce to be as well as our NIL lead Only USc video series on Youtube.
2023 USC Football Campaign
Creative Director: Radmen Niven, Juan Reyes
Art Director/Assets: Luke Cuellar, Sam Silverman, Jonathan Chaves
Photography/Videography: Radmen Niven, Eric Micheal, Rob Washington, Juan Reyes
The Final Tour concept was first initiated at the conclusion of the 2022 season with a nod to the final year in the pac-12 conference. Our goal was to create a unique campaign with concert style deliverables as a farewell tour covering many final historical matchups in the Pac-12. Keeping many styles in color forms to USC while emphasizing color removal of punk rock/hip hop art, the overall direction had to feel like a USC graphic with a new twist.
Vintage poster
2022 USC Football Campaign
Creative Director: Radmen Niven ZRO G
Art Director/Assets: Jonathan Chaves
Photography/Videography: Radmen Niven, Geno Velasco, Rob Washington, Juan Reyes
Fight On for ol’ SC
Our men Fight On to VICTORY.
Our Alma Mater dear, looks up to you
Fight On and win for ol’ SC
Fight On to VICTORY. Fight On!
Our brand campaign focused on connecting the rich history of USC Football with an urban and grit look while having a modern mobility of branding elements in photo/video/design.
National Signing Day 2022
Creative Director: Radmen Niven, ZRO G, Juan Reyes
Art Director/Assets: Jonathan Chaves, Sam Silverman
Photography/Videography: Radmen Niven, Geno Velasco, Rob Washington, Juan Reyes
Our goal with National Signing Day in the new era of college football recruiting was to show the brand power of USC and it’s corporate sponsors to highlight to potential partnerships with athletes with name, image, and likeness. Our team pitched a music style social media campaign to Beats by Dre and Apple Music to celebrate each signee with a first ever custom playlist for each player of their gameday tunes.
Express Your Brand
Creative Director: Radmen Niven, Geno Velasco & Rob Washington
Art Director/Assets: Matt Lange
Photography/Videography: Radmen Niven,Geno Velasco, Rob Washington
Express your brand is a unique campaign to showcase player driven content with the power of the USC brand. We utilize brand influencers as collaborators to help build our players' audience outside the football realm through channel extension and amplification.
Photography
Utilizing Sony A1 paired with GMaster lens to have consistent branding with our Sony
eco-system with photo and video. High contrast with dramatic colors and power angle framing.
Video/Videography
Create a story through clean cinematic framing, music composition and creating a emotional response through visual storytelling. Utilizing Sony Cine series with FX6 paired with ARRI style color grading to give the viewer a visual message without overpowering transitions. Productions include pre-game hype pieces, recruiting visual experience, post game recaps and player driven content. Social evergreen content distribution to include reels/drone content/announcements.