Recruiting Jordan Campaign
Creative Director: Radmen Niven & John Baker
Art Director/Assets: Sam Silverman
Graphic Designers: Radmen Niven, John Baker, Sam Silverman, Matt Steele
For the upcoming 2021 season as well as our 2023 recruiting campaign, our goal was to have consistency in our art direction from all channels. We wanted to focus on Jordan art direction based on retro Jordan campaigns. The goal was for workable assets to utilize in recruiting that would be recognizable and stand out in a social feed. For this task, we contracted Sam Silverman to work on the art direction and workable assets for our internal team to stay consistent throughout the year for all aspects of recruiting content as well as our 2021 season.
National Signing Day: CHAMPU
Creative Director: Radmen Niven, John Baker & Zach Hefley
Art Director/Assets: Chris Charizopoulos
Graphic Designers: John Baker &Matt Steele
Director of Production: Radmen Niven
With a historic coaching change and the uncertainty of our potential signees, we wanted to lean heavy on our tradition and why "There is only one Oklahoma." We focused on unique drawings of each recruit and created 25 unique themes of OU football to assign to recruits. Our goal was to connect the past and present of OU football to welcome the future.
Photography
Utilizing Sony A1 paired with GMaster lens to have consistent branding with our Sony
eco-system with photo and video. High contrast with dramatic colors and power angle framing.
Video/Videography
Create a story through clean cinematic framing, music composition and creating a emotional response through visual storytelling. Utilizing Sony Cine series with FX6 paired with ARRI style color grading to give the viewer a visual message without overpowering transitions. Productions include pre-game hype pieces, recruiting visual experience, post game recaps and Jordan player branding content.