New Mexico Content Branding

Content for social media requires organic assets that align with the perception/program/message.  The direction of graphic design and video production relies heavily on the assets that are available.  The University of New Mexico offers a unique mascot and environment along with a blue collar mentality in the history of the program. The content media day provided a video shoot and photoshoot based on the mascot/environment/philosophy of the coaching staff.  The creative team also executed interviews of players and coaches for voiceovers/video production needs and quote graphics.