HEISMAN CAMPAIGN
Campaign Director: Radmen Niven
Art Director/Assets: Jonathan Chaves
Website Design/Social Strategy: Juan Reyes
Videography: Radmen Niven, Geno Velasco
Photography: Rob Washington
He is Heisman. Our concept direction started with the definition from the Heisman Memorial Trust. We embraced the Superman brand that the athlete envisioned and focused on spotlighting the many unique facets of Caleb Williams. Embracing fashion, diversity, community service as well as performance on the field. USC Football flooded channels on our launch day after the conclusion of a historic victory vs UCLA with tile graphics posted by staff/players/alumni.
Heisman Influencer Strategy
Campaign Director: Radmen Niven
Influencer Leison: Gavin Morris
Videography: Radmen Niven,
Photography: Rob Washington, Radmen Niven
The launch was the first step in our campaign, but we wanted the conversation to continue in all forms of media including social, tv, music and fanbase. After our campaign launch, we ordered authentic CW jerseys and gifted them throughout a two week window leading up to the media vote. On the field performance mattered, but activation of major inflencers fueled the fire of HE13MAN. We embraced Reggie Bush and Matt Leinart with a Fox Sports Kickoff Feature, gifted Colin Cowherd with a jersey during a live show, shipped multiple jerseys to USC NFL alumni to wear during their fashion walk, as well as appeared at Snoop Dogg's studio to mend a previous USC relationship and support USC athletics again. With major stars showing up at our Notre Dame game, we utilized Roddy Rich and his audience with a jersey gifting as well.
2022 Heisman Ceremony
Ceremony Coverage: Radmen Niven, Rob Washington
Art Director/Graphic Design: Jonathan Chaves
Videography: Radmen Niven
Photography: Rob Washington, Radmen Niven
Video Editing: Juan Reyes, Radmen Niven, Geno Velasco
Coverage of the Heisman ceremony included multiple activations around New York City as well as a in depth behind the scenes look at a historic campaign.